Product

Investigations

When clicks move, an investigation splits the change into impressions, position, click-through and query mix, then tests candidate causes against the evidence and states how sure it is.

Loading the live instrument.

Sample data for a made-up site, not a customer. Gains are ranges with a confidence label.

What it uses

  • Search Console performance rows
  • Annotations you and your team recorded
  • Detected change points

What it will not claim

  • A cause is called confirmed only at the highest confidence tier.
  • It does not know about changes to your site that nobody recorded.
  • Google algorithm update dates are shown as context, not as proof of cause.

Plans

Every plan, within the limits shown on the pricing page.

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